Visitor numbers to Scotland’s five ski centres are up by nearly 20% compared to last year.
The rise in numbers has been attributed to good snow conditions and an extended period of settled weather.
Heather Negus, chairwoman of Ski-scotland, said: “We’re already well ahead of last season at the same point in fact, almost 19% ahead and also marginally ahead of 2012-13, which was, in itself, a great season.
“However, we’ve still a long way to go to equal 2010-11 which was the best in recent years.”
Up to Sunday February 15 this year, there have been 113,578 skier days across the five areas.
By Sunday February 16 l2014, there had been 95,622 skier days.
There were113,254 up to the same point in 2012-13, a season which proved to be worth almost £30 million to the Scottish economy.
“We’re delighted with these results, particularly as half term is not finished yet,” said Heather.
“Last year we had brilliant snow in huge quantities but lost many days to storms. This year, we have good snow, have had some excellent overhead weather, but have still lost a lot of days to storms and we’re still marginally ahead of 2012-13.”
The snowsports areas expect to continue to be busy with English half term visitors until the end of this week.
After that, they recommend skiers and snowboarders keep an eye on snow and road conditions via the Ski-Scotland website.