Two of the biggest names linked to the home of golf have signed a new deal.
St Andrews Links Ltd (SALL), a wholly owned subsidiary of St Andrews Links Trust (Salt), and the David Stevenson Trust (DST), a charity which owns the Auchterlonies of St Andrews brand, have joined to support Salt’s continuing efforts to protect the reputation and heritage of St Andrews.
It comes as a legal stand-off continues between St Andrews International Golf Club Ltd, the developers behind a £25 million golf course at Feddinch, and Salt over the use of the name “St Andrews”.
SALL and DST have signed an agreement, which forms part of St Andrews Links’ ongoing protection of its registrations for the marks St Andrews Links, Old Course and St Andrews “to ensure the benefits of the world’s most famous golf course are realised”.
Salt said that trademark offices throughout the world have recognised SALL’s rights to the term St Andrews in connection with a wide variety of golf-related goods and services and have granted it registrations for the protection of rights.
Commercial revenues generated from the agreement over the next five years will be given to good causes in St Andrews and in Langholm, to be invested in sport and the arts.