Two years after it launched, the first permanent bungee platform in Britain has helped provide a multi-million-pound boost to tourism in Highland Perthshire.
The venture has already had an incredible impact on the local economy, with the financial benefit surpassing the original £7.5 million target.
Since opening in May 2011, the site at Garry Bridge has welcomed more than 12,000 visitors from across the world.
Highland Fling Bungee also helped create and sustain three full-time and 15 part-time jobs at its base within the National Trust for Scotland’s visitor centre at Killiecrankie, as well as a further 10 part-time roles at a new facility in Glasgow.
As the firm marked its second birthday, Perthshire North MSP John Swinney described it as a “real success story”.
He said: “It is a dynamic project, and one which has brought a lot of positive media attention to the area. Its growth represents a real success story for Highland Perthshire, attracting jumpers and visitors from five continents.
“The fact it has generated client figures beyond its own projections is commendable and I wish the company continued success.”
When it initially launched, Highland Fling Bungee had hoped to attract up to 4,000 visitors in its first year, but the company smashed this target within seven months.
The unique site has continued to welcome a wide range of adrenaline junkies, from 80-year-old John Macdonald Scotland’s oldest bungee jumper to Private Scott Meenagh, the first double amputee to take the 40m leap.
Chairman of VisitScotland, Dr Mike Cantlay, said the venture has been a boon for adventure tourism.
He added: “The fact that thousands of thrill-seekers from all over the world have experienced the joy of jumping at Killiecrankie has helped to cement Scotland’s reputation as the adventure capital of Europe.”
The bungee business has also had a positive impact on the environment of the surrounding area.
A percentage of all jump sales go towards the National Trust for Scotland’s conservation of the gorge, which is a haven for red squirrels and otters.