Firms should learn from Balgonie Castle’s social media lesson
ByGraham Huband
Firms have to consider the pros and cons of social media.
Fife’s Balgonie Castle has found itself in the eye of a social media storm.
The 700-year-old property once captured by a rampaging Rob Roy MacGregor was again besieged by indignant Facebook and Twitter users after the castle’s Kelly Morris went online to call out questioning Balgonie bride-to-be Henia Roy.
The reaction to Mrs Morris’s actions was swift and furious and has left the castle’s reputation severely damaged.
But other companies routinely use social media to promote their products and services to a global audience.
In my column in The Courier on Wednesday, I explain why I think social media has a vital role to play in the modern commercial world but urge firms to think before they write.
Firms should learn from Balgonie Castle’s social media lesson
