The eyes of the golfing world are on Carnoustie this week as the Women’s British Open gets under way for the first time at the Championship Course.
Around 40,000 people are expected to descend on the town to watch the major, while millions will tune in as it is televised around the world including on the BBC in the UK, network television in the USA and on TV Asahi in Japan.
The biggest women’s event in Europe is the first visit of the professional women to the course. Households in 25 countries watched last year’s Women’s Open and an important goal during the tournament will be ensuring this four-day event is not a one-off success story.
That is being helped by a major marketing drive to develop Carnoustie Country as a top European golfing destination.
Carnoustie councillor Peter Murphy said, “People will be watching in Britain and America, but particularly in the Far East where a lot of golfers are now emerging. It has that impact in terms of global terms and the spin-off of that is immense in terms of publicity and in terms of people inspired to come and see the course for themselves or come and enjoy Angus as a place to tour.
“There are a lot of knock-on effects which are very positive beyond the actual competition itself.”
Mr Murphy said the spectators and the worldwide viewing audience will see a course at the peak of its powers. He said the championship links are looking better than ever and praised John Philp, recognised as one of the greatest greenkeepers in the world.
“The course is in fantastic condition and we are very lucky here in perhaps having the best greenkeeping staff,” he said. “John Philp is known right across the world as one of the foremost greenkeepers in his profession.
“He has a very good squad who follow his lead and have produced a very well manicured, beautiful course, which is very challenging.”
Carnoustie has also undergone a facelift, with 16 new welcome banners at a cost of £20,000. The banners, near the various approach roads to the town, had faded since their initial installation.
An Angus Council spokeswoman said they create a striking visual impact and help reinforce the Carnoustie Country brand as a major international golf attraction.
“Carnoustie looks fantastic and the council has done a very good job in making the town attractive,” said Mr Murphy. “All the banners have been replaced and it looks pretty fresh and new and there are lots of flower baskets hanging off the shops in the High Street.
“Generally speaking the whole town looks fantastic and all we need now is a little bit of sunshine.”
After glorious sunshine on the practice days, today’s opening round has got off to a cloudy and wet start. But the forecast is good for the weekend.