Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

Scottish SPCA says controversial leaflet shows ‘harsh reality’ of animal cruelty

Post Thumbnail

A stark advertising campaign by an animal welfare charity could upset children, a St “Andrews cognitive scientist has claimed.

The Scottish Society for the Prevention of Cruelty to Animals” (SSPCA) flyers to promote the Scottish Animal Week Appeal feature a picture of a dog that has been starved to death.

The picture shows the skeletal remains of the dog lying on a carpet.

Pamphlets featuring the image have been posted through letterboxes across Fife and Adrian Wale from St Andrews said he was shocked at the uncompromising nature of the image.

Underneath the “image is the slogan: “You almost donated. Almost isn”t enough.”

The charity receives no government or lottery funding and relies solely on donations from the public.

Mr Wale said: “It does seem to be a bit much, just putting a dead dog in a picture and saying to people ‘you killed this dog’.

“The leaflet came through my door late last week and it looks as if they have put it out in time for the Scottish Animal Week Appeal, which runs from September 5 to 11.”

Although Mr Wale said he understands the message the SSPCA is trying to get across, he said the image could prove especially disturbing to children.Shocked”If a child picks that up at the front door then they are going to be pretty shocked by it,” he said.

SSPCA chief superintendent Mike Flynn said the leaflet accurately reflects some of the cases of cruelty to animals their officers regularly encounter.

He said: “Sadly this leaflet shows an image that is typical of our work and demonstrates the harsh realities of what we do.

“Without donations we can”t continue our work helping thousands of injured, neglected and unwanted animals across Scotland.

“Although it was too late for the dog that featured on the leaflet, with public support we are able to rescue, “rehabilitate and re-home many others.”

He added: “We have no intention of causing anyone distress, particularly where children are concerned and “indeed we run a free “education programme for primary schools so that the next generation of animal carers can provide animals with the care and respect they deserve.”