Amber Martinex will wear a redesigned "couture" cloak in her new role
The Scottish Widow is to make a return to TV screens next month as part of a new advertising campaign following an absence of six years.
Edinburgh-based Scottish Widows, which was established in 1815 as a general fund for securing provisions to widows, sisters and other female family members during the Napoleonic War, said the cloaked figure “embodied” many of its qualities including stability, protection, progression and a consistent and caring presence.
The black hooded woman first appeared on screen as a “living logo” in 1986, and is now regarded as one of the most-recognised symbols in British advertising.
The latest incarnation, the Widow’s fourth, will feature 24-year-old Amber Martinez, and forms part of a campaign targeted towards the brand’s 200th anniversary next year.
