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Sales build for Fife firm Muir Homes

One of Muir
Homes’ properties
at its Leven
development
One of Muir Homes’ properties at its Leven development

Fife-based housebuilder Muir Homes has achieved its most successful year of house sales in six years.

In a trading update for the 12 months to January 31 2020, the company said it had seen a 34% increase in sales from the previous financial year, selling 165 homes .

The Inverkeithing company also achieved an increase of 32% in housing completions, building a total of 207 new homes compared to 157 in 2018.

Properties at three developments in the Aberdeenshire area made up a quarter of sales. Developments in Anstruther in Fife and Port Glasgow and North Lanarkshire also contributed towards the higher sales.

Average selling prices increased by 4%.

Ash Sheikh, sales and marketing director of Muir Homes, said the company was benefiting from a refocused sales and marketing strategy combined with a new reservation system to speed up the process for customers.

He said: “We brought more sales and marketing expertise in-house and this has driven a higher sales rate.”

He said Muir has a robust pipeline of housing developments under way and at planning stages this year.

In the Central Belt, a second phase of 65 homes has launched in Auchterarder – with 11 already sold.

The company is also planning its first development in Midlothian and a final phase at Port Glasgow in Inverclyde will be launched in autumn.

In Aberdeen, a further 64 new homes will be built at Royal Deeside, together with a new development of 36 properties at Newton of Charleston, Aberdeen.

Mr Sheikh added: “We know which locations work for us, and we have fine-tuned our house designs to more closely match customers’ preferences.

“I am excited about launching our new developments and building on this year’s success.”

rmclaren@thecourier.co.uk