Fiona Houston, Mara Seaweed chief executive. Image: Mara Seaweed.
A company which collects and sells wild harvested seaweed from the East Neuk of Fife has been backed by supermarket giant Tesco.
Edinburgh-based Mara Seaweed is the only company from Scotland to have been included in Tesco’s 2019 incubator programme, which looks to help young, innovative suppliers grow and reach their potential
Over the past two years, 28 suppliers have participated in the programme, with brands such as Brewdog, Fevertree and Graze going on to become household names.
Mara’s seaweed flakes are promoted as a healthy alternative to salt.
Fiona Houston, who founded the company in 2013 with Xa Milne, said: “To have been accepted onto the incubator programme is a game-changer for Mara.
“It will allow us to learn from industry leaders and develop our brand and long-term partnership with the UK’s biggest retailer.”
Each brand on the incubator completes a comprehensive year long programme that includes advice and guidance on marketing, responding to Tesco customer insight and mentorship from Tesco’s experienced product team.
