NFU Scotland vice-president Martin Kennedy is urging his peers to support rural charity RSABI.
Mr Kennedy, who farms near Aberfeldy, has recently signed up as a business supporter of the charity to make a donation on an annual basis.
“Uncertainty and worry not only have an adverse impact on the financial viability of many businesses, but are increasingly taking their toll on the health and wellbeing of many individuals,” said Mr Kennedy on the union’s blog.
“There’s so much pressure from all angles on agriculture now, whether it be financial difficulties, feeling victimised by single-issue groups, or simply the fact we’re being asked to do more and more for less and less. It makes us feel undervalued with no recognition for all we’re providing.”
He said RSABI was speaking to more people than ever before and supporting the charity was essential.
“In the bigger picture, whether a business or family supporter, it’s a very small price to pay to help those involved in RSABI make a massive difference to many individuals and families,” added Mr Kennedy.