Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

Pig farmers launch website urging shoppers to #PutBritishPorkonYourFork

The NPA is urging shoppers to buy British, rather than EU, pork.
The NPA is urging shoppers to buy British, rather than EU, pork.

Pig farm leaders have launched a new website urging members of the public to support the pig industry by buying more British pork.

The National Pig Association (NPA) is urging people to #PutBritishPorkOnYourFork as part of a campaign encouraging support for the sector.

Pig farmers across the UK are displaying banners carrying the campaign slogan and the NPA has  launched a consumer-facing website to promote the benefits of British pork to shoppers.

The website – putporkonyourfork.net – explains how British pork is responsibly produced, produced to high welfare standards, and “independently assured and robustly audited”.

It urges shoppers to show their support for the British pig sector in various ways, including by looking out for British assurance logos and flags on packaging, and making sure they are buying British, rather than EU, pork.

The website states: “If in doubt, ask! If there is no clear indication of where your pork comes from, for example when you are in the local butchers or eating out or buying food to take out, ask where it comes from.”

Lobbying plea

The NPA website also encourages consumers to lobby politicians and retailers to back the sector.

It urges people to write to their local MPs asking them to write to their local MPs to support British pork and to contact retailers directly to ask them to source more British pork.

“As the website says, all consumers should be able to choose British pork if they want to,” said NPA chief executive Zoe Davies.

“Buying British doesn’t mean that it is automatically more expensive, and by supporting British farmers you are making a better choice environmentally and for pig welfare.”

She encouraged farmers and shoppers to use social media to show their support for the campaign with the hashtag #PutBritishPorkOnYourFork and by tagging @GBpork on Twitter.

Pigs

Ms Davies said the campaign was launched in response to the “perfect storm” which hit the pig sector of post-Brexit trade disruptions, Covid-19 abattoir shutdowns, falling prices and record costs of production.

“This has been a tough time for British pork producers,” added Ms Davies.

“We have got a great story to tell and we want to reach out to consumers, retailers and Government to tell them what a fantastic job our pig farmers do and why they should always #PutBritishPorkonYourFork.”

Last week, Scottish Pig Producers chief executive Andy McGowan said the future of the Scottish pig industry was heavily dependent on getting a Chinese export licence reinstated at the country’s main abattoir in Brechin.

The £10m specialist Quality Pork Plant lost its export licence for China after a Covid-19 outbreak among staff in January.