The Hydropathic Hotel Pitlochry Ltd, owner of the Atholl Palace hotel in the town, served up an improved financial performance last year.
Turnover was up 1.65% at £5.82 million and pre-tax profit increased by 19% to £747,738 in the year to March 2016.
As well as the four-star Atholl Palace, Hydropathic Hotel Pitlochry’s accounts covered the subsidiary three-star Beaches Hotel in Prestatyn, North Wales.
The company is led by a board of Irish directors headed by Fionn MacCumhaill and his family.
Kevin Fingleton, the company secretary, said the two hotels have more than 180 bedrooms, holiday lodges, chalets and leisure facilities.
It sells rooms and packages to the leisure, corporate, conferencing and local markets, and targets each so that the group does not rely on one sector to generate sales.
The policy also allows each of the hotels to have a healthy and sustainable business mix.
He said the business growth strategy is focused on achieving volume and price growth targets and raising profitability.
These aims are pursued through a detailed sales and marketing plan to drive the business forward, with the plan constantly updated to reflect the changing business environment.
Mr McCumhaill’s hotel business interests also include Fisher’s Hotel in Pitlochry through a separate company.
It was severely damaged by a fire in the early hours of January 1, and the incident led to the cancellation of Pitlochry’s New Year’s Day street party celebrations.
