Abertay University will host a series of expert speakers as part of Dundee Business Week.
Commercial lawyer John Walmsley, marketing expert Sandy McCurdy of Sales Coach Scot, and Alan Martin of Chat Marketing will present a trio of sessions at Abertay’s Dundee Business School.
Mr Walmsley will present Brexit Workshop: New Gold Dream? on February 19 in which he will discuss the current status of Brexit with specific reference to the impact it may have for Scotland.
On February 20, Mr Martin will deliver Planning a Social Media Campaign, in partnership with the Chartered Institute of Marketing.
The presentation will cover social media marketing, including the true cost of success and how to avoid the numerous pitfalls.
Mr McCurdy, who has worked with brands such as McCain Foods, Kleenex and Johnston Press, will give a talk entitled Emotion and Empathy in B2B Selling on February 22.
The session will shed light on the knowledge, skills and processes required to achieve customer delight, and cover the importance of understanding buyer emotions.
The academic curriculum manager for Abertay’s Dundee Business School, Claire MacEachen, said: “These talks cover a range of key areas for all businesses and will provide accessible advice relevant to companies of all sizes.
“I’m delighted we were able to secure speakers of such a high calibre.
“I know that both local business holders, and our students, will benefit hugely from their expert knowledge,” she added.
