Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

Throwback Thursday: And it was all because the lady loves… Milk Tray

Post Thumbnail

It was one of the most iconic ads ever and spanned four decades – The Milk Tray man made sure that the lady always got her chocolates. Brian Stormont found out more about the commercial that accompanied one of our favourite boxes of chocolates.

A mysterious James Bond-style man dressed in all black avoiding danger at every turn to deliver something of vital importance to a woman.

Sounds like something from a spy novel, but, no, he did it all because the lady loves Milk Tray!

Bursting on to British TV screens in 1968, the adverts for one of Cadbury’s longest-running brands featuring the Milk Tray man are iconic.

High Street debut

The tray part of the brand’s name came from the way in which the chocolates were originally delivered to the shop – being packed in 5½lb boxes and laid out in trays to be sold loosely to customers.

From its debut on UK High Streets in 1915, Milk Tray has continued to prove popular with consumers and the brand still sells eight million boxes a year.

The range of chocolates included in the box has evolved as tastes have changed and among those to be found in the box these days include apple crunch, salted caramel charm and a surprise parcel.

And there was also a spin-off when Cadbury’s created the Milk Tray chocolate bar in the early 1970s.

It featured several of the chocolates from the box shaped together into a bar and favourites included lime cordial and the strawberry centre.

Who could resist something that was described as: “Each a different island in a chocolate sea…”

What’s your favourite?

The Milk Tray men

Remarkably, for such a long-running advert, only four men have performed as the mysterious man who delivers the lady’s box of chocolates.

The first Milk Tray man was actor Gary Myers who performed the role between 1968 and 1984.

He was followed by James Coombes who became the man in black in 1987 and Alan Riley assumed the role in 2003.

The last man to don the black jumper was firefighter Patrick McBride in 2016 who won the role ahead of 20,000 other hopefuls.

Featuring in a £3 million campaign for the much-loved chocolates, his mission to deliver the lady her box of Milk Tray was set in the Altai Mountains over the Mongolian steppe.

The death-defying stunts involved flying sequences, a Mongolian tribe and a stampeding yak!

Stuntmen

James Bond has, in fact, had a connection with the adverts with many of the stunts being carried out by stuntmen who appeared in Bond movies.

Sean Connery’s stunt double in Goldfinger, Alf Joint, and Martin Grace, who doubled for Roger Moore in the movies, both performed stunts for the commercials.

The iconic music that accompanied the advert is called “Night Rider” and was composed by Cliff Adams who also wrote the music for the Fry’s Turkish Delight commercials.

When a list was compiled of the greatest television ads ever in 2005, the Milk Tray man was ranked at number 11 in the top 100.