The pretty four-door saloon will cost from £29,480 and is aiming to steal sales from the BMW 3 Series.
The entry price will net you a model in base trim, which comes as standard with a 2.0-litre turbocharged petrol. Base models get 16-inch alloy wheels, cruise control, climate control, automatic wipers, rear parking sensors, and a 6.5-inch touchscreen infotainment system.
Entry price is £4,000 more than the 3 Series or a Jaguar XE but Alfa has given the Giulia a more powerful engine and better standard kit than its established rivals.
It’s also a very good looking car and has one of the finest sporting pedigrees. For those with deep pockets there’s a £59,000, 503bhp Quadrifoglio model.