Penguin fever swept the nation when the fantastic Maggie’s Penguin Parade launched in June.
The project – which aimed to raise vital funds for Maggie’s Dundee – challenged families to find 80 giant penguin sculptures dotted throughout Tayside and Fife.
From golfers to comic book characters, each flamboyant five-foot avian attraction showcased a one-off design inspired by everything from the history of Dundee to climate change concerns. While fantastic fun, the trail also helped introduce conversations about cancer in a gentle and non-threatening way.
Penguins on show at Slessor Gardens
The penguins eventually went under the hammer at V&A Dundee in September, netting a staggering £540,000 for the cancer care charity.
That is what it costs to run a Maggie’s centre for a year and the original goal was to achieve that figure, so it was a roaring success all round.
A total of 80 full-size penguins were sold, with buyers including tennis coach Judy Murray, who splashed out £10,000 for a bird called Don inspired by her athlete son Sir Andy. Two extra-special “baby” penguins were also up for grabs.
As well as raising vital funds for Maggie’s, the project helped raised awareness of the cancer care charity.
