A new campaign launching in Dundee will highlight where support can be found for people who are considering taking their own lives.
The suicide prevention programme will focus on social media and is being introduced by Dundee City Council (DCC) and backed by Dundee Partnership.
Mental health has been a burning issue in Dundee and Tayside, with services from NHS Tayside coming under close scrutiny.
An inquiry into mental health services within the health board was launched after a campaign by families saying their loved ones had killed themselves after being turned away.
An interim report revealed some damming findings, including that referrals from GPs are being rejected by mental health services.
The Tay Road Bridge has seen an increasing number of closures in recent years, with many of the closures being caused by concerns for a person wishing to harm themselves.
The new suicide prevention campaign will also show family members concerned about a relative where support can be found.
Alan Ross, convener of DCC’s community safety and public protection committee, said: “Talking openly with someone about their feelings can help a person get clarity about what is troubling them and starting a conversation helps them to get perspective on their distress.
“You don’t need to have a solution to their problems, but being there for them and listening, without judgement, shows that you care and their distress, and ultimately their happiness, is important to you.
“But sometimes if someone is alone, can’t talk to a person close to them or needs more support there are places they can reach out to 24/7.
“This campaign highlights that help is just a click away by shining a light on the issues and breaking down barriers to giving and receiving help.”
Research by the Tayside Multi Agency Suicide Review Group shows most suicide attempts take place in the home, and that the person will probably not be known to mental health services.
Mr Ross added: “There isn’t a ‘type’ for suicide. It can affect all ages, ethnicities, genders and cultures.
“The majority of people thinking about suicide do not want to die; they want to end the pain they are suffering.
“Sometimes there are times when nobody could have predicted a death by suicide. However, in many cases, help and support can make a difference and avert a tragic outcome.”
Support is available from Breathing Space on 0800 838587 or Samaritans on 116123. Anyone with immediate concerns about an individual should call police on 999.