Plans to establish the UK’s first Digital Improvement District in Cupar have taken a step forward after most local businesses backed the scheme.
A pilot scheme called CuparNow was launched in September 2018 to boost the town centre through the introduction of free public WiFi, a Cupar website and support for residents in the use of social media.
Local businesses were recently asked in a ballot if they would like the scheme to continue, with 60% giving their support.
But many of those who voted against the project were small businesses.
Alison Strachan, chairwoman of the CuparNow steering group, said: “The task ahead is considerable.
“We have got off to a flying start with a very successful demonstration project capped with a winning ballot.
“We know just under 40% of those voting chose to vote against the project, and the fact that their rateable value share was less than 25% means many are smaller businesses in the town.
“We will be working hard to prove the value that can and will be delivered in support of all businesses. In the coming weeks, we will be reaching out to encourage everyone to take full advantage of the opportunities this now provides, whether they are small, medium or large businesses, based in the town centre or on the industrial estate. This project is designed to support each and every one.”
Phil Prentice, programme director for Scotland’s Improvement Districts, said: “We are extremely pleased that the Cupar pilot Digital Improvement District has delivered a successful ballot result.
“Technology is changing everything we do, from retail to banking and from leisure to how we gather and share information.
“The internet has transformed society. Let’s see if by harnessing this power on Cupar that we start to see economic, environmental and community positives.”
Backed by the Scottish Government, Digital Scotland and Fife Council, CuparNow has involved Association of Businesses in Cupar and District.
Altany Craik, convener of Fife Council’s economy, tourism, strategic planning and transportation committee, said: “I am pleased that businesses in Cupar have voted in support of the town becoming the UK’s first Digital Improvement District.
“Digital access is essential for Fife–based firms and residents to increase connectivity, boost business growth and drive competitiveness.
“With the scope now to look at how we support the digital economy through innovation in Cupar, the possibilities are great.
“We will continue to work hard with the business community and other partners to ensure this is a success. Fife’s town centres are a priority, and this follows significant investment and sympathetic regeneration of this beautiful market town.”
