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Fife wedding dress boutique apologises to angry brides following shock closure

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The director of an ill-fated Kirkcaldy wedding dress shop has offered an apology to angry brides.

High Street bridal boutique It’s Amore closed its doors leaving furious customers who had already made payments for gowns.

One bride-to-be, who had given a £400 payment, claimed she first heard about the shop closing through a Facebook post.

Director Kelly Eadie gave an unreserved apology to all those affected by the business folding, blaming it on competition from online vendors and major retailers.

She said efforts were being made to ensure dresses were delivered.

“I have contacted the brides who are due dresses and said they have been paid and are getting sent direct to their houses with confirmation from the designer once it was paid,” said Ms Eadie

“The brides that have gone direct to the designer and paid for it were also told that a refund would be given for what they paid extra to the designer to get their gown.

“I can only apologise again to everyone that has been affected by this and understand a wedding is stressful enough without this happening.

“The shop was struggling for months and we couldn’t keep up with the outgoings.”

She admitted she had left the job of dealing with angry brides to her business partner, Melanie Lingwood.

“Yes I did leave Melanie to deal with all the angry customers and I have sincerely apologised to her for this,” she added.

Heather Blackwood, 41, who is marrying partner Alan McNiece, 46, in May next year was alerted to the shop closing via a Facebook post.

Having already paid a £400 deposit, she managed to get a product code and details of the supplier from It’s Amore and her dress is being delivered in November.

She said the dress, which had a price tag of £800 in the shop, cost just under £400 direct from the supplier.

“Although I’m not out of pocket, it cost £800 for the dress anyway,” she said.

“I’ve paid someone to do something for me, and they’ve not done it.

“Kelly did apologise, but at the end of the day the apology doesn’t mean anything because had I not seen the Facebook post I would still not have known anything about it.”

It was Miss Blackwood’s second setback in her quest to secure her dream wedding dress.

She previously tried to buy a gown off eBay but it never arrived, and she was given a refund.