Crail and Pitlochry are picture postcard perfect.
That’s the finding of new Royal Mail research that reveals Scots think the postcard is the thing most likely to see a resurgence as more Brits plan staycations and seaside towns enjoy a revival.
The picture postcard has been a tradition as British as fish and chips ever since Royal Mail gave them its seal of approval in 1894.
As the Great British staycation could be here to stay, so too, the public predicts, is the classic postcard.
It is up there with a return to popularity of fountain pens, calligraphy and love letters, according to the study.
Six in 10 Scots would like to see more postcards being sent and received, and eight in 10 would prefer to receive a postcard over a social media message.
Receiving a postcard made them feel special while the picture correspondence also has sentimental appeal to people.
A top 10 of modern beauty spots in Scotland to send a postcard from includes Crail and Pitlochry.
The picturesque locations line up with Edinburgh, the Fairy Glen on Skye, and Iona.
In celebration of the Great British picture postcard, Royal Mail has teamed up with book and manuscripts expert Clive Farahar, who often features on the Antiques Roadshow, to compile a guide.
He said: “It is satisfying to see that the picture postcard still plays such an important role in the modern holiday, and these curiously British keepsakes provide people with the perfect opportunity to create their own personal piece of history in a fun and thoughtful way.”
They were a fantastic collector’s item, he added, with most costing little second hand and with universal appeal – showing perhaps a rare view or a bygone time or a “heart-wrenching” postcard from the trenches.
Julie Pirone, director of external relations at Royal Mail, added: “While hot dog legs and seafront selfies are a fantastic way to showcase your holiday to friends, nothing shows someone that you truly wish they were there than a postcard with a thoughtful, funny and informative message.
“Think of it this way – you’ll never be able to keep a social media post in the attic.”
