Computer coders, technology experts and forward-thinkers are being recruited as part of a new tourism drive to help put Perth on the visitor trail.
Perth College is launching its Tourism Hack weekend next month.
The event aims to develop digital ways to help draw in tourists and address local issues.
The Aberdeen-based Code the City team, which has run similar so-called Hackathons in the past, will coordinate the event. Spokesman Ian Watt said: “We are very excited about this hack weekend in Perth.
“There are a great series of challenges that we need to address, from making Perth more friendly for cyclists to interpreting art trails and promoting adventure spots.”
He said: “You don’t need to be a computer coder to take part. We are looking for designers, data wranglers, service users and providers.
“In fact, if you have good ideas about how to promote Perth, then you have something to contribute.”
The weekend is part of a partnership between the college and Perth and Kinross Council. Councillor John Kellas, convener of the enterprise and infrastructure committee, said: “We are committed to making Perth a more attractive place to visit.
“Being attractive to a 21st century audience, is about more than just the way the city looks, it’s also about how people can interact with a place in new and exciting ways.”
Mr Kellas added: “This is the first time we have organised this kind of event in Perth and it is fantastic to see Perth College getting behind the Hackathon.
“It will be an exciting weekend, bringing together creative people with lots of ideas and enthusiasm to develop new projects which will help develop Perth’s ambition to be a smart digital city.”
The Hack takes place on October 1 and 2 in the college’s Braham Building library and study centre. There will be a final presentation of feedback and ideas on Sunday evening.
College principal Margaret Munckton said: “We are pleased to be hosting Perth’s first tourism Hackathon and I hope that some of our own student programmers will get involved.
“This is a new way of tackling challenges in the city using data and technology and hopefully it’s going to bring some great new ideas to help promote Perth for tourists.”