The founder of a Perthshire fashion label made famous by Taylor Swift is desperately trying to get a thank you message to the star as her Eras Tour arrives in Scotland.
Little Lies became the brand on everyone’s lips when Taylor Swift wore its £58 green velvet dress in January.
The dress sold out overnight as fans rushed to copy their idol.
And now sales are spiking again in advance of Swift’s three concerts at Murrayfield Stadium in Edinburgh this weekend.
Little Lies founder Jade Robertson is also heading to the capital to soak up the atmosphere.
And she says she’d love to get a message to Taylor Swift to show her gratitude for everything she has done for the Glencarse-based business.
“She’s actually bought eight or nine pieces from us now, which is nice,” said Jade.
“She was photographed wearing another of our slip dresses. You couldn’t see the whole dress this time, just the corner of a shoulder. But we knew it was ours.
“I’m trying to figure out how to get a gift to her hotel, or the venue, just to say thank you.”
Taylor Swift fans can grab their own Little Lies dress
Jade and the Little Lies crew will have a pop-up store in Edinburgh on Friday so Swifties can try on that dress for themselves.
It will be on the rail in every size from 8-24 at Laura Bond’s piercing and jewellery boutique on Thistle Street.
She has also handmade hundreds of Little Lies friendship bracelets and will be handing them out to fans heading to the Eras Tour gigs at Murrayfield.
“Me and my family have been sat making about 500 of them,” she laughed.
“It’s taken forever.
“Unfortunately I didn’t get tickets to the shows,” she added. “But it will be nice to be there and be part of the atmosphere.”
Weekend weather forecast has Taylor Swift fans turning to Little Lies
Jade started Little Lies with her husband -and fellow friendship bracelet-maker – Stuart in her bedroom in 2015.
It now has its headquarters at Glencarse.
Other big-name clients have included Denise Van Outen and Helena Bonham Carter.
But the Taylor Swift effect took Little Lies to a whole new level.
The star wore the olive green velvet dress on a dinner date with friends Blake Lively and Zoë Kravitz on January 10.
Within hours of her being photographed it had sold out. And it’s remained a favourite with buyers ever since.
Sales have surged again in recent days. And Jade reckons she might have the good old Scottish weather to thank for the latest boost.
“I think a lot of people have been looking at the forecast for Edinburgh this weekend and thinking ‘well it’s not going to be a scorcher, maybe a long sleeved velvet dress will be better than what I’d planned,” she said.
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