Firefighters were called to an apparent blaze off the A90 between Dundee and Perth.
Flames were seen near Stewart’s of Tayside in the Carse of Gowrie.
The fruit-growing firm is based in Tofthill Farm. just over a mile west of St Madoes.
A witness said a fire engine overtook them as they drove along the A90 between Dundee and Perth.
They added: “The sky was lit up and we could see a blaze towering over a warehouse at Tofthill.
“It didn’t look like any buildings were on fire but the flames were really tall.
“I hope everyone is okay.”
A Scottish Fire and Rescue Service spokesperson said an appliance was sent to the scene after the alarm was raised at 5.53pm on Friday.
They later added: “It was a false alarm – it was just industrial burning.”
Conversation