More than half of Glaswegians look forward to Black Friday and Cyber Monday bargains while Edinburgh residents are most likely to avoid the sales, a survey found.
Research carried out on behalf of PricewaterhouseCoopers (PwC) found shoppers in Glasgow are intending to spend on average £197 in discounted sales – up from £60 last year.
Black Friday is always the day after US Thanksgiving Day and it falls on November 25 this year, with Cyber Monday following on November 28.
The survey found that across the UK, 42% of consumers intend to buy during the sales, with an average of £202 being spent.
A total of 43% of Scots intend to buy on Black Friday or Cyber Monday, while in Glasgow the figure is 51% and in Edinburgh it is 33%.
But Edinburgh was also found to be the city in the UK were residents are most likely to avoid the sales, with 23% of people quizzed saying they had “no interest at all” in them.
Consumers were asked how much they intend to spend on average, with Scots responding £187.55; Glasgow £197.79; Edinburgh £185.96; and the UK average coming in at £202.52
Across the UK, shoppers in Brighton expect to splash out the most at £300, while people in Bristol intend to spend the least at £121.
Madeleine Thomson, retail and consumer lead at PwC said: “Even though retailers have mixed feelings about it, our research shows Black Friday and Cyber Monday are definitely here to stay, with sales over the weekend due to grow by a predicted 38% to £2.9 billion, and 57% of UK consumers who are planning to shop holding off on planned purchases in anticipation of getting a better deal during the sales period.
“The report also found consumers are embracing online shopping, with 77% of respondents now planning on making their purchases in the sales online, compared to just 17% in store.”
The online survey, conducted by Opinium last month, interviewed 2,000 people.
