Roundabouts at key locations across Angus could become prime sites for advertising.
Council officials have been asked to investigate the possibility of allowing advertising on roundabouts and other council-owned sites.
A previous administration refused to allow advertising and sponsorship at such locations on the grounds that it could pose a road safety threat.
After a Montrose events organiser was banned from setting up banners on a roundabout in the town, the person contacted Councillor David May about the issue.
He raised the matter with fellow councillors on the infrastructure services committee meeting in Forfar.
Mr May was given unanimous backing for his call for the director of infrastructure services and other relevant council officers to investigate the marketing of advertising rights or sponsorship opportunities relating to council-owned town and village gateway locations, including roundabouts.
The director has been asked to report back to the committee in November.
Mr May said: “The motion stemmed from the fact that much earlier in the year one Montrose events organiser contacted me as they had been told that their banners on council fences at roundabouts and near a supermarket in the town to promote their event were against council policy.
“I discussed this with the director and found this was the case as the previous SNP administration policy, which we inherited, was that posters and advertising events could not be put on council fences etc.
“In discussion with the director it was clear that the main basis for this was safety as drivers could be distracted.
“The Angus Alliance administration believes in supporting local businesses, and furthermore also local organisations, and it is vital that we do as much as possible to help the promote the events they are organising.”