Women in need are to be gifted handbags of essential items and little treats, thanks to a single post on social media which has snowballed.
Nicki Bradwell from Fife asked a few friends to help fill bags with items such as deodorant, tissues and sanitary products for women who use the Dundee soup kitchen where she used to volunteer.
Her friends asked their friends and her Facebook message has grown into a movement called Bags of Kindness (Scotland) with more than 300 members.
Ladies from all over are now busily stocking handbags to be taken to the Eagles Wings Trust soup kitchen and hopefully other causes including Fife Women’s Aid and Homes4Good.
As well as items like hairbrushes, soap and toothpaste which most women take for granted, the bags will contain a little treat such as a lipstick or chocolate.
They will also bear a message reminding the recipient that they are “lovely, awesome, wonderful and have a purpose”.
Nicki, 32, of Cupar, said it was incredible to see her message to eight friends spread so quickly.
She said: “Everyone was so quick to respond and were so willing to help.
“People are really excited to be involved and it has already led to discussions about how it will continue.
“I hope this is just the beginning of something.
“Such a wonderful community has grown quite by accident.”
Nicki and husband Chris, who have a two-year-old son Jack, volunteered for Eagles Wings Trust for several years when they lived in Dundee and Nicki said she would often see women come in who had no means of washing or grooming themselves.
She said: “I cannot imagine being homeless and not being able to stay clean and dry. Especially at that time of the month, I can’t imagine not being able to afford to buy sanitary products.
“We are all women and the same thing could happen to any one of us.”
Handbags are being dropped off at several collection points in north-east Fife and Dundee, including Eagles Wings Trust, Amy Annand Florist in Newport and Wee Kingdom play centre in Cupar, to be distributed to women who need them.
Art teacher Nicki, who also runs her own design business, said: “I hope this will help them to realise that they are still valued.”