Dunfermline town centre has been given a £100,000 cash boost.
The funding will bring new life and vibrancy to Scotland’s ancient capital, area chairman Mike Rumney has pledged. On the back of the town centre summit last year, finance has now been approved for a number of projects.
Almost £90,000 will bring improved wi-fi and digital signs to the town a need that was highlighted by traders and businesses at the summit.
Meanwhile, £10,000 is to be spent on a new promotional campaign aimed at swelling visitor numbers to the town and £12,000 will be invested, from the council’s area budget, in Dunfermline in Bloom, putting floral displays and hanging baskets in the main shopping areas.
Mr Rumney said: “Investment in Dunfermline, which was agreed as part of budget decisions in February, is now making projects happen. It’s great to see issues that we’ve talked about and planned for coming to fruition now.”
The improved wi-fi and digital signs project will radically modernise how traders and the council can engage and communicate with town centre users.
When the signs are erected this summer they will give visitors a range of information to send out a positive message about Dunfermline’s ambitions to modernise and connect with visitors. A new promotional campaign to publicise all that Dunfermline has to offer will also get under way in the next few weeks.
The Dunfermline by Day and Dunfermline by Night images have been developed by Visit Dunfermline to tap into a wider audience and attract more visitors.
Mr Rumney said: “We have to maximise our potential as a visitor destination.
“Dunfermline has a wealth of history, heritage, cultural and parkland experiences that are the envy of most other towns of a comparable size and we need to focus on these strengths if we are to raise the profile of this fine town.”
The new images will appear on buses and at rail stations over the next few months.
It is hoped increasing visitor numbers will not only strengthen the economy but help to stimulate employment, generate a sense of civic pride and contribute to the regeneration of the town centre.
“There is a real sense of drive and excitement among the partners who are pushing these projects forward now,” Mr Rumney said.