Perthshire people are being urged to name and shame their neighbours in a council crackdown on dog fouling.
Council chiefs want to build a network of confidential informants as part of efforts to curb the irresponsible actions of pet owners.
Despite hundreds of complaints last year, only six offenders were caught.
It is hoped people will now take anonymously to the internet and phones to shop their local mess-makers, who can then be fined £40.
Locals are being asked to fill in an online page informing on wrongdoers or to call in confidence about anti-social dog owners in their neighbourhood as part of the If They Don’t Bin It Drop Them In It initiative.
The online form features a series of questions about the incident, including where and when the offence took place.
It will also ask the informant to include any clues which could help identify the owner of the dog.
Any information received will be followed up by enforcement officers, who will send warning letters and, where possible, issue fixed penalty notices.
Figures have revealed the local authority dealt with 559 dog fouling complaints, but only issued six fixed penalty notices.
Perth and Kinross Council community safety convener Douglas Pover said: “The details of dog fouling incidents will also be passed on to the council’s operations service to inspect and collect as necessary.”
Mr Pover continued: “We hope to encourage local residents to report information about antisocial dog owners who fail to pick up after their dogs.
“The new online form allows information to be passed to the enforcement officers to help target persistent offenders.
Assurances have been given that all information will be treated in confidence and anyone calling the service will have their identity protected.
Posters have already been unveiled at hotspots across Perthshire, including near a primary school and quiet residential area.
Streets near Craigie primary school in Perth and Newton Street, Keay Street and George Street are among those that have been targeted by Animal Welfare officers.
They have been carrying out increased patrols, aided by local police officers, community wardens and Greenspace rangers. Dog walkers have been approached and offered waste bags, as well as details of the campaign.
This latest scheme has been welcomed by environment convener, Councillor Alan Grant, who is keen to protect the area’s reputation as being one of the cleanest places in Scotland.
“While Perth and Kinross streets have continued to receive high ratings for cleanliness, persistent dog fouling continues to be a problem that affects some communities around the area,” he added.
“Dog mess is unsightly, unpleasant and a health risk.
“By increasing targeted patrols and seeking the public’s support to report as much information as possible about incidents of dog fouling, we are looking to really push home that clearing up after your dog is simple to do and makes a real difference to our streets, paths, parks and green spaces for everyone who uses them.”