Stagecoach boss Ann Gloag has had a bid to build three houses near her Perthshire home refused.
Ms Gloag wanted to build the row of three terraced cottages on a former steading a mile from Kinfauns Castle.
The 71-year-old originally had permission for the site granted in 2008 but building work did not start before it expired and she had to reapply.
Council planning bosses refused to renew planning permission after deciding the buildings did not fit in with the local development plan.
The area, at Hill Park, on the outskirts of Perth, is also a designated green belt site, where only buildings linked to agriculture and forestry can be built.
In a report, officials said: “The proposal is located within an area of great landscape value.
“Accordingly, the proposal is contrary to…the Perth Area Local Plan, which states ‘there will be a presumption against built development, except for development necessary for operational need’.
“It is located within the Perth Green Belt (and) accordingly, the proposal is contrary to policy…where development will only be permitted where it can be demonstrated it is essential for agriculture, horticulture (including allotments) or forestry operations appropriate to the green belt.
“The proposed development is also not considered to be an appropriate form of development within the green belt.
“Finally, the proposal is not in accordance with the development plan and there are no material reasons which justify departing from the development plan.”
A spokesman for Ms Gloag said she did not wish to comment.