Perth and Kinross is preparing to offer a warm welcome to hundreds of thousands of music fans next month as festival season makes it the place to be seen.
A staggering number of the finest Scottish and world acts will descend on the area during July as it hosts T in the Park, Southern Fried and Rewind Scotland.
Each of the star-studded events has grown significantly in recent years, despite the testing economic climate, and they are set to pump tens of millions of pounds into the Scottish economy.
In fact, with enthusiastic organisers promising “bigger and better” at every turn, the region could be set for a financial bonanza on an unprecedented scale.
And there will be no let-up once the summer season has concluded, as the autumn’s Perthshire Amber Festival returns for a ninth year, bringing more than 300 musicians to venues across the area.
At the heart of the festival season is, as ever, the huge T in the Park, which will bring as many as 85,000 revellers a day between July 12 and 14.
Organisers have committed to the site at Balado near Kinross for the next two years and stressed their wish to remain there for the foreseeable future.
Tents are already being pitched and stages constructed in preparation for the arrival of numbers that will briefly turn the site into one of the country’s biggest communities.
The festival is estimated to be worth around £40m to the Scottish economy each year and as much as £10m to the Tayside economy.
Although bosses have admitted that this year’s ticket sales have proved “challenging”, they are confident that a last-minute rush will ensure another sell-out.
Top acts this year have a very Scottish feel, with performers including the View, Deacon Blue, Travis, Twin Atlantic, Emeli Sande and the Fratellis.
Next up will be the Southern Fried Festival, Scotland’s festival of American roots music, which runs from July 19 to 21.
It returns to venues in Perth for a sixth year and features everything from blues, country and Cajun acts to gospel, swing and soul. Headline performers will include the Mavericks, Patty Griffin, Darrell Scott, Danny Thompson, the McCrary Sisters, Tom Russell and the New Madrids.
The month’s musical bonanza concludes with the return of Rewind Scotland. The feelgood 80s festival will see more than 25,000 fans enjoy an extravaganza of audience participation, fun, dressing up and nostalgia.
It returns to the grounds of Scone Palace for a third year and features a heavyweight line-up of some of the decade’s finest acts, with UB40, OMD, Tony Hadley, Rick Astley, Belinda Carlisle, Soul II Soul, Mike and the Mechanics, among others, playing over July 26, 27 and 28.
The major festival season then concludes in October, as one of Scotland’s biggest and fastest-growing events returns.
Thousands of fans will flock to Perthshire Amber, which runs over 10 days from October 25 until November 3.
The event the brainchild of legendary musician Dougie MacLean and his wife Jennifer has contributed hundreds of thousands of pounds to the local economy.
It has been backed each year by a strong following from around the globe, with interest in tickets coming from across Europe and as far as the US and Australia.
This year’s line-up includes Karine Polwart, Karen Matheson of Capercaillie and AMWWF (Anderson, McGinty, Webster, Ward and Fisher), while Dougie himself will be much in evidence.