Hoy and Benedetti feature in new ‘brilliant moments’ tourism campaign

Sir Chris Hoy and Nicola Benedetti feature in a marketing drive urging people to make Scotland their top destination in 2014.

VisitScotland’s £5.3 million “brilliant moments” campaign highlights three events taking place next year Homecoming Scotland, the Commonwealth Games and the Ryder Cup.

The campaign, which was launched by First Minister Alex Salmond, involves a £3m television campaign with four adverts.

Sir Chris will deliver the final line in the main TV advert highlighting the Commonwealth Games.

Brit Award winner Benedetti will feature in the version highlighting the Year of Homecoming while Ryder Cup captain Paul McGinley will deliver the final line of the advert to promote the Ryder Cup.

The adverts will be screened across the UK.

Mr Salmond said: “Scotland welcomes the world next year and this campaign shows that our people, our natural landscapes and our culture are tremendous adverts in themselves.”