Leading business figures have signed up to a major show of support for the Scottish newspaper industry.
Property tycoon Donald Trump and retail manager Anne Ledgerwood are among the list of 100 to recognise the sector’s continued importance.
They added their names to the document celebrating the key role newspapers play as a means of communication as part of a new campaign launched by the Scottish Newspaper Society (SNS).
It highlights the importance of news brands in print, online and mobile in the commercial strategies of organisations and marks 100 years since the foundation of the Scottish Daily Newspaper Society.
Despite testing times, the Scottish media industry contributes £1.2 billion to the Scottish economy, with about £770m (64%) of that coming from the newspaper and publishing industry.
Newspapers also remain a key means of communicating with consumers, with a 2014 report finding press advertisers earned £1.48 for every £1 spent.
Mr Trump said he considered the press vital to the country and to his businesses.
“I’ve had my battles with the Scottish press and seen my fair share of tough headlines but the impact of advertising in the Scottish media can’t be overestimated,” he added.
Anne Ledgerwood, general manager of the St Enoch Centre in Glasgow, said: “We’re proud to be supporting a campaign which highlights the important role that newspapers play in promoting Scottish business.”
SNS director John McLellan said he was “very proud” to have such a distinguished list of supporters but stressed the industry was first and foremost about readers.
“Our message to readers is that our publications are as important now as they were 100 years ago and to businesses that our brands deliver measurable bang for their bucks,” he said.