Less than half of all Scots believe the BBC is good at representing their life in its coverage of news and current affairs.
Just 48% of people north of the border believe the corporation does well at this, the lowest proportion of any of the countries in the UK.
The figure, which compares to a total of 58% in England, was revealed in the BBC’s annual report.
It was released at the same time as the BBC revealed that presenter James Naughtie, from Radio 4’s flagship Today programme, will take on a key role in the coverage of the independence referendum.
The BBC has already announced a £5 million investment package to boost its coverage of the independence referendum, to be held in September 2014.
Naughtie will now host Radio Scotland’s Good Morning Scotland programme two days a week.
The Scottish broadcaster will be back presenting on the Today programme full-time before the next UK general election in 2015.
Naughtie said he was “thrilled” about his new role.
“The constitutional debate and the decision next year have great historic importance for Scotland and the whole of the UK, so I am excited to be in the thick of it, on both sides of the border, from start to finish,” he added.
“The opportunity to spend more time working in Scotland in referendum year is something that I am looking forward to immensely. This is one of the great stories of our time and I’m delighted to be so involved in it.”
The BBC Audience Council, which advises the BBC Trust on the views, needs and interests of audiences, said the corporation should be “more searching” in comparing differences in policy in the different parts of the UK in the wake of devolution.
While the council welcomed the rise in programmes made in Scotland for the BBC, its members were “disappointed that the increase has not led to more programmes reflective in some way of Scotland”.