Former Apprentice contestant Stuart Baggs has died, a spokesman for his firm confirmed.
The entrepreneur ran Blue Wave Communications on the Isle of Man.
He was found dead in a property in Douglas on the island this morning.
Baggs, who recently turned 27, gave an interview to Isle of Man newspapers last week about his latest scheme to bring 4G broadband to the island.
Talking to the paper about his career, he said: “I work, as my hair will tell you, at least 18 hours a day. I sleep for four hours religiously, I would not have it any other way, like Margaret Thatcher.”
He said that work gave him “a buzz”, adding: “As to the future we are already working on that.”
A police spokeswoman said they were called to an address on Central Promenade in the town at around 9am “where the body of a young man had beendiscovered”.
She said the death was “sudden and unexpected” but there was nothing “to indicate that his death is criminally suspicious”.
She added: “Following the earlier information provided by the police regarding the discovery of a body at an address in Douglas, police can now confirm that the man is Stuart Mark Alden Baggs, 27 years of age.
“Police again confirm that at this time there is nothing obvious to indicate the cause of his untimely death and inquiries will continue. The police request that consideration is given to the privacy of the family and friends at this difficult time.”
Baggs was the youngest ever candidate when he appeared on the BBC One show in 2010, at 21 years old.
He was knocked out at the interviews stage and the series was eventually won by Stella English.