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Consumers changing shopping habits after horsemeat scandal

STOCK Picture of Beef Burgers PRESS ASSOCIATION Photo. Picture date: Wednesday January 16, 2013. See PA story IRISH Horse  . Photo credit should read: Niall Carson/PA Wire
STOCK Picture of Beef Burgers PRESS ASSOCIATION Photo. Picture date: Wednesday January 16, 2013. See PA story IRISH Horse . Photo credit should read: Niall Carson/PA Wire

More than half of consumers have changed their shopping habits as a result of the horse meat scandal, a survey for Which? has found.

Public trust in the food industry has dropped by 24%, with 30% of those polled now buying less processed meat and 24% buying fewer ready meals with meat.

The survey, conducted late last month, also revealed that 68% of people do not think the Government has been giving enough attention to enforcing labelling laws, with half of consumers not confident ingredient information is accurate.

Which? executive director Richard Lloyd said: “The horse meat scandal exposed the need for urgent changes to the way food fraud is detected and standards are enforced.

“These serious failings must be put right if consumers are to feel fully confident in the food they are buying once more.”