A condom commercial starring a sultry Pakistani model has been banned after the country’s media watchdog received hundreds of complaints that the ad was too racy.
Mohammad Saleem, a senior regulatory official, said the ad violated the agency’s code of conduct.
The commercial shows a Pakistani couple wondering why their neighbour’s new bride, played by model Mathira Mohammed, is working so hard to keep her husband happy.
In response, the neighbour smiles and holds up a pack of condoms made by Josh, which means excitement in Urdu.
He says: “Bring Josh into your life.”
Some Pakistanis complain the country is growing more conservative as hardline versions of Islam take hold.
The decision to ban the commercial comes as Pakistan grapples with a rapidly growing population of 180 million.