Fatboy Slim ditched his famous moniker as he walks the length of a marathon in one day hunting down 50 giant snail sculptures for charity.
Norman Cook changed his name to “Fatboy Slow” on Friday to promote the Snailspace public art trail in Brighton and Hove on foot.
The project is raising money for The Martlets hospice which cares for terminally ill people in Sussex.
Have you heard about @FatboySlim's Snail's Pace Marathon in aid of @MartletsHospice?
There's still plenty of time to get behind Norm and sponsor him as he tackles all 26 miles of the Snailway on foot!#BeMoreSnail pic.twitter.com/US2FERsmas
— Snailspace Brighton (@snailspacebh) October 18, 2018
The 55-year-old DJ is spending the entire day trying to walk 26 miles around the city to view every single uniquely designed mollusc on the tour.
The day aims to encourage people to slow down, appreciate the world and spend time with loved ones.
Cook, who has also updated his well-known logo to feature a snail for the occasion, will set off from the Big Beach Cafe he owns in Hove Lagoon where the sculpture he sponsored – which is decorated like a mix tape – is positioned.
He hopes to raise £5,000 and joins celebrities including vlogger Alfie Deyes in supporting the campaign.
Turner-nominated artist David Shrigley designed one of the sculptures on the trail, which is open until November 18 before the models go up for auction.