Beyonce and Jay-Z are offering fans the chance to win free tickets to their shows for life – if they’re prepared to go at least partially vegan.
The contest is part of an initiative called The Greenprint, which encourages people to eat more plant-based meals in order to have a positive impact on the environment.
If fans commit to making changes in their diet – for example, implementing “meatless Mondays”, eating only plant-based meals at work or cutting out meat completely – they can enter a competition to win free tickets.
The prize consists of a pair of tickets to one show per Beyonce or Jay-Z tour for a maximum of 30 years.
To set an example, Beyonce committed to meatless Mondays and eating plant-based meals for breakfast, while Jay-Z pledged to eat two plant-based meals per day.
Greenprint is the brainchild of vegan food company 22 Days Nutrition, a company started the Carters and Marco Borges, an author, nutritionist and celebrity personal trainer.
Borges’ recent Greenprint book featured an introduction written by Beyonce and Jay Z.
Fans can win free Beyonce and Jay-Z tickets for life – if they go vegan
