If you take Better Together’s leaflet on the timetable for further devolution and fold down the first quarter of the thick paper, it even looks like a fag packet.
Careful as you test that out, though. You don’t want to get ink on your fingers from the hastily printed vision for a stronger Scottish Parliament.
A shambolic press conference was held outside, presumably because you can’t book an indoor venue at 12 hours’ notice.
That’s roughly how long the campaign had after Gordon Brown decided to set the further devolution agenda on his own.
No questions were permitted from print journalists for the party leaders. Instead we were treated to a “background briefing”.
This consisted of being told a diary now has dates in it.
Oh, and there will be an independent chair taking the roadmap forward.
Who? They’re not saying.
Has said person been identified or selected? Not saying.
Makes you wonder.
One Unionist source suggested to me the past couple of days have been good for the campaign as everyone is now talking about what happens after a No vote, not independence.
He best hope he is right, because from on the ground it looks like mad panic.