Sitting, as it does, at the head of a vast media empire, Coming Up has access to all manner of high level boffinry.
Some of it’s just ridiculous of course (like they could actually land a probe on a moving comet it’s all done in a TV studio, you know).
But other gems just scream: “I’m a veracious piece of genuine news and I must be heard!”
One such is research into the typical supporter of each football club in Courier Country (unless they’re not Dundee, Dundee United, St Johnstone, Dunfermline or Raith).
Accessing that treasure trove throws up what these folks like to eat (spag bol Dundee; roasted chicken with garlic and olives Dunfermline), what they drive (Kia Dundee United; Mazda St Johnstone) ; and how they describe themselves (independent Raith; sensible Dunfermline).
So, genuine truth and not a stereotype in sight, not even a tractor/ farmer combo for St Johnstone.
If you want to know how you measure up to your team, see Tuesday’s Courier.
Elsewhere, in proper football news, we’ll have a full preview of the Auld Enemy clash which doesn’t matter, honest it doesn’t (unless we win) including Christian Dailly’s take on it (Scotland fan works in civil service, drives a Vauxhall and likes tattie scones. Apparently).
We also have a stark warning from a Dundee-born criminologist who says the spate of recent dog attacks will inevitably end in a fatality.
We’ll be casting our eye over the new Band Aid single and asking, why ebola?
So show you’re a fan of The Courier and get a copy now (well, tomorrow).