It has finally happened and it came with all the drama you would expect. Yes has the lead in a poll.
A slender lead, true, but this is a potentially significant moment.
There has been much talk of “momentum” from pro-independence campaigners, most of it rubbish.
This is genuine, though, and the big question is: how are No campaigners going to respond? The tricky task of dominating the narrative needs to be achieved if they want to win.
George Osborne tried on Sunday morning with his more powers pitch, only for it to quickly deflate.
It turns out there are no new announcements forthcoming, except for a timetable on when parties will discuss putting further devolution in place. Pulses are not exactly racing.
Better Together have been quick to say this is a wake-up call. Suggestions are even being made it was needed, given the reported complacency coming from some in Whitehall.
Activists have been busy chapping doors over the weekend in a bid to convince undecided to vote No.
Yes strategists will carry on playing the “outsider” card. “Only one poll puts us marginally ahead. This still has to be won,” remarked a senior figure.
That is very true. So here we are, just 10 days to go and neck and neck.
The game is well and truly on.