Defiant Dunfermline man Andy Geggan is refusing to throw in the towel in the League 1 title race, and believes the next elusive win could start a run towards promotion.
Defeat in this battle of the two full-time teams in the division means the Pars are without a win in six league games.
The East End Park outfit played some good football at Cappielow and created decent chances but went down to a more clinical side.
Geggan said: “It’s frustrating to lose, as there were times in the first half when we were well on top.
“Had we scored the first goal it would have been a different game, but I still think there were positives to take.
“We played some good football and got into good positions but Morton were more clinical and scored two from about three chances.
“We missed good chances, including myself: one chance I thought I had scored, and the other I should have smashed it.
“A few of the promotion contenders have gone on a good run of wins and we have not done that yet, but just one win could get us going.”
The Pars started brightly and Michael Moffat burst clear of the Morton defence on 15 minutes only to see his shot shave a post.
Geggan shot inches past from Moffat’s cutback, and then the same player headed just wide from Andy Stirling’s corner.
But those missed chances proved costly as Dunfermline fell behind on 67 minutes when Ross Caldwell converted Peter MacDonald’s perfect pass.
The Pars almost hit back immediately when Andy Barrowman met Josh Falkingham’s cross with a bullet header which was bound for the top corner until Derek Gaston denied his former Ton team-mate with a superb diving save.
Dunfermline’s comeback hopes were dashed nine minutes from time when Caldwell passed to Peter MacDonald, who drilled the ball home to seal the points.
Pars boss John Potter said: “It’s a disappointing result as we gave away sloppy goals with breakaways, including one from our own corner.
“In the first half we had good shape and we created good chances but we let Morton off the hook.
“Morton came more into it after the break and scored the first goal on the breakaway but we were naive defensively.
“We are working hard and, although it’s just not been happening regarding winning games, we cannot feel sorry for ourselves.
“There are still a lot of games to go and we must work for that next win which will give confidence and get us back into the winning habit.”
Delighted Morton boss Jim Duffy said: “It’s a terrific win against a main promotion rival especially as Dunfermline were good in the first half.
“They made it very difficult and we had a bit of luck when they missed a great chance with a free header.
“We had a little bit of luck for a change, but in the second half we were very good on the break and clinical.
“We scored two great goals from a couple of excellent passes, and our keeper made a vital save to deny Andy Barrowman’s header at 1-0.”