The Scottish Cup will be sponsored by William Hill for a further four years thanks to a deal struck between the SFA and the bookmakers.
Hills, whose current agreement still had a year to run, began its backing of the competition in the 2011-12 season and the governing body revealed its contribution would break the £10 million mark with this new deal.
The company will continue to be an official partner of the Scotland national team and also sponsor the South Stand at Hampden.
SFA chief executive Stewart Regan said: “I am delighted that we have extended and evolved our partnership with William Hill and thankful that they will continue to make such a positive contribution to Scottish football as a whole.
“William Hill are synonymous with the success of the Scottish Cup and have reiterated their commitment to the game in this country as official partners of the Scotland national team and now sponsor of Hampden Park’s South Stand.
“With William Hill’s ongoing support, we look forward to growing Scottish football’s reach and popularity for years to come.”
Alex O’Shaughnessy, chief marketing officer at William Hill, said: “We’re delighted to extend our seven-year relationship with Scottish football.
“Our sponsorship of the Scottish Cup has already delivered unparalleled levels of new brand awareness and truly cemented our association with Scotland’s national sport.
“This new deal will also allow us to continue working with the Scottish FA, the clubs and the fans to grow the positive profile of Scottish football both nationally and internationally.”